Looking for Millennium Moments? This husband and wife Chicago wedding photography and videography team is now known under the brand name, Aspen Avenue.
We’re not throwing shade on the old brand; it’s our history. It’s where we began. But we’ve outgrown it. We’re going out on a limb, entering a new chapter with a brand name that fully defines our emotionally-charged imagery and buzz-worthy wedding experiences. Here’s why.
Wondering what inspired us? Well, first off, you need to know the fulllll story.
Before we got hitched and ran our photography business together, Michael had his own company that was called “Michael’s Moments.” So, to take that foundation, but bring Nicole into the team, we rebranded to Millennium Moments years back. We loved that it defined our first moments together as entrepreneurs, and the concept of kickass photography and wedding films for millennial couples was a motivating factor for sure.
As time passed operating under Millennium Moments, we realized that it didn’t completely cover the long-term vibe of our brand. It’s also just a long, hard-to-spell name that easily gets lost through the referral pipeline.
So, what would be the catchy, appealing name for our earthy and organic brand? Something the two of us could fully embrace?
Well, we re-branded as Aspen Avenue, a name that holds special meaning for us:
The definition below almost slayed us when we followed our train of thought from double-A batteries to the Energizer-bunny.
Legitimately, just think of us as the Energizer bunny team for your wedding, except that you’re the cute ones we’re all gushing over!
With the rebrand, comes the opening of a new base too. You can now catch us where the palm trees dance by the water (Florida) and in our hometown of Chicago.
Nicole says see you later alligator all the time anyways, so it fits right in that now we are literally hanging out near alligator alley half the year. That’s where Michael’s family is, and it lets us live the best of both worlds — near our Chicago couples (and besties), and oceanside too.
We’ll never forget where we came from, but we cannot wait to run this business under a name that fully fits this new chapter as a married couple, and with a business that has more raving fans than we could have ever dreamed of.
The name is literally half and half — Nicole came up with Aspen, nostalgic as usual about our trip to Colorado, and Michael completed the rebrand with Avenue.
Thanks, b, for being here and rooting us on while we go back to our roots.
P.S. Shout out to our favorite Showit website designer, Rachael, and SEO website copywriter at Salted Pages. These two have been with us for two website and branding projects, and it’s been perffffff! Rachael designed all the goods for our new brand (and the old one), and Lauren is our wordsmith with the SEO secret sauce.
We’re Nicole and Michael, your dedicated hype duo! Andddd we’re a husband and wife photography and videography team for kickass couples in Chicago and Florida.